Title: Don't Let Your Shoppers Drop; 5 Rules for Today's eCommerce
Description: The definition of ecommerce has dramatically expanded to include non-retail environments, with all smart businesses tailoring and marketing their products and services at the individual customer level. Meeting the increasing demands of customer-facing line-of-business applications greatly depends on the databases supporting them. This paper, written with a blend of information for the line-of-business manager and the IT professional, discusses the five key rules of great ecommerce and the changes they require in your database infrastructure.
Don't Let Your Shoppers Drop